Design agency Edenspiekermann rebrands Impact Hub Singapore to become Found.

Global design agency Edenspiekermann has rebranded The Hub Singapore, Singapore’s pioneer co-working community, to become Found.

The Edenspiekermann team in Singapore worked closely with the team behind Impact Hub Singapore to develop the brand strategy, name, logo and visual identity for the new brand, in line with the company’s decision to leave the global Impact Hub network and desire to further scale their operations and reach into the region.

Moving beyond the space of building and supporting coworking communities, Found. is a network of innovation studios where ambitious entrepreneurs and corporates find coaching, expertise, and partners to create future-ready solutions.

The name ‘Found.’ signals both a journey and a goal. More importantly, it is a place of belonging, whichever part of the journey one is on.

The new logo was founded on the idea of connecting the dots. Two inverse dots – inside the ‘o’ and the ‘d’ – are complemented by two solid dots of the same size – inside the ‘F’ and the full stop. On and off; yin and yang; lost and Found. The full stop at the end also grounds the journey of the Found.ers — this is where they belong.

Found.’s colour palette comprises a fresh teal against a bold indigo blue, punctuated with red as an accent colour: an homage to Singapore – the little red dot – where Found.’s roots lie.

Edo van Dijk, CEO of Edenspiekermann Singapore, said,”Working with Grace Sai and her team at Found. was a true pleasure. The new brand positioning and identity we’ve created together show courage and a clear vision for the future. It’s not just about working together in flexible spaces, but rather about building strong communities and sharing the journey towards true innovation.”

Grace Sai, Founder and CEO of Found, added,”It was important for us that our new brand reflected our ambition and vision in building the best network of innovation studios across the SEA region. It needed to capture the essence of being in the Found.community – of courage, collaboration and a fierce passion in creating change in the world. We feel that Edenspiekermann has successfully captured that and more.”