Bestads Six of the Best reviewed by Susan Credle, global chief creative officer, FCB

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Susan Credle, global chief creative officer at FCB.

BEST TV

Winner: SickKids vs Nothing. SickKids continues to create provocative work that defies category conventions. When the African American woman says, “I want none of it!” I found myself asking, what could cause these women to be so angry, so obstinate? Are they exhausted from trying to find a work life balance? Are they tired of doing the thankless job of Mom? Do they just want a normal family life? And right when I’m thinking that her family really isn’t making it very easy for her, the narrative flips. The anger is replaced with love and compassion, as these parents give everything they have to their sick children. Anger vs compassion, both born out of love for a child. READ ON…