Japan approves first-ever outdoor advertisement for cannabis product Elixinol Hemp Oil

The first ever billboard advertising a cannabis product in Japan was installed in Tokyo’s Omotesando train station earlier this month.

The large outdoor advertisement features Elixinol Hemp Oil which is made from pure CBD (cannabidiol) oil. CBD is one of the major cannabinoids found in the cannabis plant, and as a potent antioxidant it boasts exceptional nutritional qualities and a range of health benefits.

CBD is legal at a federal level in Japan, however up until this point, no companies producing CBD products were able to advertise them.

“Japan has a very strong cultural connection with hemp, and its use by our people dates back to ancient times. Elixinol has been supplying hemp oil products to Japan for over three years, however up until now we have not been able to actively market the product range,” said Makoto Matsumaru, CEO of Elixinol Japan.

“Approval to commercially advertise our Hemp Oil Drops is a major win for the hemp industry and comes after many months of working with the relevant authorities to gain authorisation.”

Elixinol is headquartered in Australia, with major hemp manufacturing facilities in the U.S.A and global distribution of its hemp-based supplements.

“Japan has the third largest consumer economy in the world, and the audience is both sophisticated and health conscious. Culturally, the Japanese people embrace natural health care, and with an aging population there is huge interest in preventative health and wellness through clinical grade CBD supplements,” said Paul Benheim, CEO of Elixinol Global Limited.