Ogilvy Hong Kong’s KFC Hot & Spicy campaign collects 2 Golds in Outdoor Lions: Dentsu JaymeSyfu Philippines scores Gold for Dead Whale
Asia has scored 3 Gold Lions and 7 Bronze Lions in the Outdoor category at the Cannes Lions Festival of Creativity.
Ogilvy Hong Kong and Dentsu Jayme Syfu Philippines where the stars of the night – Ogilvy pulling off a major coup winning 2 Gold Lions for their KFC Hot & Spicy “Dragster/Heroes/Shuttle” campaign. This is their third Gold Lion of the Festival for the campaign. It also won Gold in the Cannes Print & Publishing Lions tonight. And the campaign is also shortlisted 12 times in tomorrow’s Industry Craft Lions categories.
Dentsu JaymeSyfu Philippines also had a huge night winning a Gold Lion for their brilliant Greenpeace “Dead whale” ambient stunt.
Ogilvy Thailand continued their strong Cannes performance picking up 3 Bronze Lions – 2 for their Thermos Singapore campaign “Polyester/Wool/Cashmere” and one for their Lego “Dragon/Whale/King Kong” campaign.
TBWA Thailand picked up a Bronze Lion for their McDonald’s 24 Hours campaign “The Meeting/Rooftop Soccer/Designer”.
Cheil Worldwide Seoul won Bronze for “Peekaboo Mask” for the Seoul Metropolitan Government.
And finally in the Outdoor Lions category, Grey Mumbai scored a Bronze Lion for “The Health Purse” for Mahindra Rise.
In the Outdoor Lions, 2,628 entries were received and 91 Lions were awarded – 15 Gold, 29 Silver and 45 Bronze and two Grands Prix were honoured:
‘Next Exit’, ‘Just Missed Us’, ‘On Your Left’, ‘On Your Right’ Campaign by Cossette, Toronto/ McDonald’s Toronto for McDonald’s Restaurants of Canada Limited, Canada.
‘The Daily Show Presents: The Donald J. Trump Presidential Twitter Library’ by Comedy Central, New York / 23 Stories X Conde Nast, New York for Comedy Central.
DOWNLOAD THE DESIGN LIONS WINNERS: Outdoor Lions Winners.xls
1 Comment
Superb job by the Ogilvy HK team, with great support from Illusion and the HK KFC management.