TILT wins Employment & Employability Institute, NTUC Club + Singapore Management University

TILT Singapore has announced consecutive wins in pitches for the Employment and Employability Institute (e2i), NTUC Club and the Singapore Management University (SMU).

Lam Poh Ling, managing director of TILT (pictured left) since June this year, said, “We’ve had to put up a good fight to prevail over strong contenders in each pitch. The team’s drive and dedication have paid off, but this is only the beginning. We shall strive to build from strength to strength.” A veteran in the advertising industry, Lam possesses over 20 years of experience in local agencies and MNCs.

In the first of the wins, TILT was appointed to helm e2i’s first-ever digital campaign – one that is targeted at the millennial demographic and that will examine their views and experiences in jobseeking, working life and career planning.

In partnership with Department of Alternatives for strategic planning, TILT also won the creative services pitch to raise awareness of the refreshed Downtown East – a lifestyle destination owned by NTUC Club, comprising D’Resort, Wild Wild Wet, MUCE and Market Square. The completion of the $200 million, five-year makeover coincides with its 30th anniversary, which will be celebrated in November.

Lastly, SMU has appointed TILT to design its 2019/2020 Undergraduate Prospectus as well as brochures for each of its six schools to reach out to prospective undergraduates.