James Bennett joins Project Worldwide Hong Kong as director of creative technologies APAC

Project Worldwide Hong Kong, the independent, employee-owned agency network has announced that James Bennett, formerly the Creative Strategy Director at the PwC Hong Kong Experience Centre, will join Project Worldwide as Director of Creative Technologies APAC, reporting to Project Worldwide’s Asia Pacific CEO, Ben Taylor.

Taylor said, “We are thrilled to welcome James to the team. He’s a seasoned creative and strategy leader with a deep understanding of how technology influences experience. Throughout his career he’s been an advocate for creating experiences that people want to participate with and we’re excited to have his expertise to unlock the best from our agency network and clients.

“Today, our clients expect ideas integrating technology, that’s a given, but there is a fine line between using technology for the sake of it and embracing technology to truly enhance experience. Our agencies throughout Asia Pacific are “Experience at Heart”; a collaborative network of experiential and digital/social agencies that lead with experience. Common to these agencies is the need to be able to deliver assets, concepts and campaigns fueled by the latest technologies, hence our investment in infusing our agency teams with creative technologists. Centre to this, we have enlisted James to lead and develop our creative technology capabilities.

“Being able to help teams across APAC craft experiences that merge technologies, design, business needs and the humanities is a great privilege,” said Bennett (pictured above).

“I believe there is no greater place than Project Worldwide to be able to afford the purity of focus for creating memorable experiences for the modern consumer. I’m delighted to be joining the Project family, and can’t wait to get started.”

Prior to his time as Creative Strategy Director at PwC, Bennett has held positions over the last ten years as VP, Creative Strategy Director at Jack Morton, Hong Kong and within Digital Strategy for iris Worldwide, London.

Don’t miss the best of Asia’s creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.