Dentsu JaymeSyfu Manila’s Soleil Badenhop wins Bronze award in the London International Awards’ Gorilla Doctors creative competition

Soleil Badenhop a creative at Dentsu JaymeSyfu in The Philippies has picked up Bronze for ‘Citizen Ape’ in the London International Awards’ Gorilla Doctors creative competition.

The challenge was to produce a creative piece of work to help promote the work of the Gorilla Doctors and the prizes on offer were a once-in-a-lifetime trip for two to visit Rwanda, home to the critically endangered Mountain Gorillas.

Badenhop (pictured left) was the only representative from Asia to make the shortlist in the competition.

She was awarded a Bronze by a team of industry creative leaders that included the legendary Bob Isherwood, Leo Burnett’s global CCO Mark Tutssel and Innocean Worldwide’s global CCO Jeremy Craigen. Also on the panel was McCann Health’s Marcia Goddard, Anna Fawcett (Filmgraphics Australia) and Kirsten Gilardi and Mike Cranfield from Gorilla Doctors.

‘Gorilla Issues Tissues’ by Sadie Mayes, art director at VCCP Health London was chosen as the First Prize Winner of the Gorilla Doctors’ Competition. Meyers wins an Ecotour trip donated by Terra Incognito Ecotours. Mayes is pictured at very bottom accepting her top award from LIA’s Barbara Levy.

Y&R Melbourne’s Janice Ko and Jack Harrison were one of two teams to be awarded Gold for their ‘Gorilla Health Plan’ work.

The second Gold winners were – Annie Kimber and Caitlin Biller of Langland, Windsor in the UK for ‘Donate Your Difference to Make One’.

Silver went to Megan Knoph and Chelsey Eichler of MRM//McCann Detroit for ‘#LikeMe’. 

Bronze winners were Lucy Downs and Nick Crawford from Strawberry Frog New York for ‘Limited Edition’ and Soleil Badenhop of Dentsu JaymeSyfu, Makati for ‘Citizen Ape’.

All entries were judged on site during the London International Awards judging and Creative LIAisons program held in Las Vegas.

The response to the competition was astounding – with 243 individual entries received.

30 concepts were then shortlisted to be shown in the final judging, with the whole gathering of 100 young creatives attending the Creative LIAisons witnessing the judging.

Following the final round of judging 9 concepts made the cut to win Gold, Silver, Bronze.

The competition was generously sponsored by McCann Health.

There are currently about 1004 mountain gorillas left on earth. Habitat loss, poaching and disease have made these gorillas one of the most endangered species alive. Today, thanks largely to the efforts of a group of dedicated veterinarians called Gorilla Doctors, their numbers are rising.

Gorilla Doctors are a team of 16 doctors who operate across gorilla territories – spanning the rainforests of Rwanda, Uganda and the Democratic Republic of Congo (DRC). This team is supported by the non-profit Mountain Gorilla Veterinary Project (MGVP. Inc) and the UC Davis Wildlife Health Center.

They are the ONLY provider of in-situ veterinary care for wild mountain gorillas in Rwanda, Uganda and DRC and their close cousins, the Grauer’s gorillas in eastern DRC. Gorilla Doctors’ main goals are to keep the gorilla populations safe, healthy and thriving. They treat the gorillas for life-threatening injuries and illnesses caused by close contact between gorillas and humankind.