Mitul Shah joins BBDO India as vice president

BBDO India has appointed Mitul Shah as Vice President for the Mumbai office. He will report to Atin Wahal, Executive Vice-President of BBDO’s Mumbai operations.

Shah (pictured) joins the agency from Lowe Lintas where he was managing major Unilever brands like Kissan and Pepsodent. Prior to Lowe, he was at Leo Burnett.

Shah began his career in advertising more than 12 years ago after completing his post-graduate from Narsee Monjee. He has experience across various categories working on various brands like ZEE, Freecharge, Pureit, HDFC Life and Reliance Mobile amongst others. He has also worked extensively on brands from different regions including Indonesia, Pakistan and Sri Lanka.

Shah said, “I believe that today making a brand relevant and meaningful in consumers’ lives is more important than ever before. BBDO has been successful in doing just this for its clients by living up to their philosophy of ‘Create Acts, Not Ads’, and this is what excited me. I am delighted to join the talented bunch of people, who have managed to pull off some great pieces of work. I’m looking forward to continuing the trend, and I am sure it’s going to be an interesting journey ahead.”

“Mitul is a hands-on advertising person with cross category knowledge that will help our clients extensively. He joins a team of ever enthusiastic people who are always exploding with ideas. I am sure with Mitul on board we will make an even more effective team for your clients”, said Wahal.

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