WWF + BBDO Pakistan put a twist on Pantone’s ‘Living Coral’ Color of the Year announcement

In response to Pantone’s global announcement of the “2019 Color of the Year” being Living Coral, WWF Pakistan, via agency BBDO Pakistan, responded by putting up a more realistic version of what the Color of the Year is: Bleached Coral.

Roughly half the world’s coral reefs are already damaged due to rapid climate change that the world is currently witnessing and WWF Pakistan wanted to highlight this. You can see the post on the WWF Pakistan Facebook page.

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