Isobar launches “Transformation Consulting” offering consult to deliver solutions
Isobar recently surveyed 23 Hong Kong based CMOs & CDOs across 11 industries about their view on media & marketing in the future. The results showed that 90% think disruption is inevitable, and it is coming fast, 68% believe their industries will be disrupted within the next 12 months.
The survey was conducted at Isobar’s Hong Kong event – “Disruption and Transformation – Why and How”, where a group of Hong Kong and APAC executives were brought together to accelerate their transformation agenda, using Isobar’s consumer-centric approach, combining Brand Experience, Consulting & Business modelling, innovation and Commerce expertise.
Sandipan Roy, Isobar APAC CSO commented, “To win in the digital economy, focusing solely on designing and deploying digital strategies and tactics to drive the current business no longer allows companies to address these challenges. At Isobar, we define digital transformation strategy and roadmaps to unlock exponential growth, providing an end-to-end solution from ‘Consult’ to ‘Delivery’. We create meaningful customer experiences by approach starting with experience and working backwards through the different parts of the value chain to transform them.”
The demand for customer-centric solutions to driving growth was also seen in the survey results with:
. 41% CMOs seeing most innovation efforts in Brand Experience
. 38% see their innovation efforts in product and services.
. Only 6% are looking at operation efficiency.
The event identified four key strategies for marketers to leverage:
. Disruption: New and different business models, appealing to new target segments, threatening legacy businesses.
. Disintermediation: The elimination of redundant layers of distribution and communications to enable a more streamlined experience for end-consumers
. Disaggregation: The unbundling of an industry or service into its component to enable new and different value propositions.
. Disaffection: The state of no longer being brand-committed; the tendency for commoditisation of the relationship between brands and consumers
63% cited that budget is the No. 1 business challenge, along with elevating their experience design capabilities and creative thinking, to create value and revenue streams for its current business.
. 56% focus their transformation on exploring new markets and customers
. 28% focus their transformation on designing new business / models
. Only 16% wants to focus their transformation effort on securing current business revenues.
“Brands want actionable ideas that can create and deliver new and sustainable value for their business. That’s why our approach is focused on experience-led transformation powered by creativity. I am confident that there will be a strong demand for our consulting offerings including Brand Experience, Business Model Innovation and Commerce,” said David Jessop, Managing Director, Isobar Hong Kong.
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