Philips and Ogilvy launch the Garment Steamers brand campaign #Silvatein Mitaye Pyaar Se

Ogilvy India has released a campaign of two executions to promote the Philips Garment Steamer. The spots show how easy the Philips Garment Steamer is to use, even whist undertaking a serious family discussions.

The aim of the campaign is to create awareness about the Philips Garment Steamer, make people re-evaluate their existing ways and switch to something more convenient, something that knows and understands what their delicate and expensive garments really need.

VIEW SPOT ONE (in Hindi)

VIEW SPOT TWO

The brand campaign was conceptualized by Ogilvy’s Gurgaon office.

Kapil Arora, President, Ogilvy North said, “Ironing clothes is one of those household chores that receives little attention and even less love. How does one change that? For starters, with a product that’s a show stopper in terms of engineering and design. Follow that with a campaign that invests emotions into this chore and raises it to the higher plank of ironing out differences with love. I think the line ‘Silvatein mitaye, pyaar se’ has the potential to go places. Politics, sports, international disputes… it’s just so relevant to so many current scenarios.”

Gulbahar Taurani, Marketing Director, Philips Personal Health, Indian Subcontinent said, “We at Philips believe that, “Silvatein kahin bhi achi nahin lagti, Na aap par aur na hi aap ke kapdo par” and that’s the reason we are here with an efficient, effective and economical solution for the care of your special, delicate and favourite clothes with a very relevant message, especially in this day and age, ‘Silvatein mitaye, pyaar se’.”

Credits –

Producer: Anshuman Chatterjee

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