Jacob Wright leaves Droga5 London to rejoin BBH in Singapore as Chief Strategy Officer

Following a stint at Droga5 London Jacob Wright has rejoined the BBH network, taking up the Chief Strategy Officer role at BBH Singapore.

Wright (pictured left) is an-BBHer in both London and Singapore and previously he has held a variety of senior strategy roles in the UK from Head of Planning of VCCP’s content and social division, to Strategy Director at Mother as well as working client side for two tech start-ups.

A reputed creative strategist as well as a social media and tech expert, Wright has laid the strategic foundations for many significant, award-winning campaigns for major brands from Uniqlo and Gucci to Barclays, IKEA and Coca Cola.

Reporting to John Hadfield, CEO of BBH Singapore, Wright will be responsible for the full breadth of the strategic offer from the agency.

Commenting on the appointment Hadfield said: “I am really excited to be welcoming Jacob back to BBH. He was an excellent planner when he left us eight years ago, and he’s since been able to add new experience and some deep specialist understanding that will be invaluable to the agency and to our clients.”

Wright said: “This is a homecoming for me. BBH Singapore has gone from strength to strength creating work that’s making waves globally.  There’s a team here that’s unique not just in the region, but in the world and I’m excited to be a part of that.”

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