Carolyn Davis’ ADC Pick of the Day is ‘You Make, WeTransfer’ via Stink Studios

Judging of The One Show and ADC 98th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, The One Club for Creativity is posting a brief “Pick of the Day” video interview, which CB will showcase over the next few weeks of judging. All told, about 150 top creative leaders from around the world will join them for judging in Punta Cana and New York…

 

The Advertising and Integrated juries of the ADC 98th Annual Awards come together this week to help select the Cube winners for the multi-faceted campaigns of the Integrated discipline. It’s here that BBDO NY creative director and ADC Advertising judge Carolyn Davis was drawn to “You Make, We Transfer”, a collaboration between California-based Stink Studios and WeTransfer.

“There are many ways to transfer your files, but this is probably the only one that does it in a way that is empathetic to the creative industry,” Davis says of the campaign, which included everything from murals to magazine ads, from pre-roll animations to content partnerships. This helped make it a shoe-in as her ADC 98th Annual Awards judging Pick of the Day.