Foxtel builds epic graveyard in Sydney to mourn Game of Thrones deaths in latest experiential campaign via DDB Sydney
To commemorate the highly anticipated eighth and final season of Game of Thrones, DDB Sydney and Foxtel have built a 2000 square metre graveyard that pays tribute to the bloodshed and more than a hundred thousand individual deaths over the past seven seasons.
The ‘Grave of Thones’, situated inside Centennial Park in Sydney from April 12 – 14, was designed by DDB Sydney and built in a collaborative effort from Revolver/Will O’Rourke and The Glue Society.
The final resting place is designed as a place for GoT fans to reflect on the deaths of the show’s most iconic faces, as the show prepares to reach its epic conclusion.
It features more than 30 gravestones, including two grand family mausoleums housing the deceased members of House Stark and House Baratheon and the headstones of some of Game of Thrones’ most infamous characters, including Joffrey Lannister, Ramsay Bolton, Khal Drogo, Tywin Lannister, Littlefinger and Olenna Tyrell.
Every single grave has been created in staggering detail, closely referencing the lives and deaths of the characters featured, including Hodor’s headstone which honours one of the show’s most loved characters and depicts his tragic death at the exit of a cave.
The graveyard was created by a huge and passionate team of Australia’s top sculptors, designers, painters and builders, who worked hundreds of hours to build graves richly layered in GoT stories and references.
Game of Thrones fans are invited to pay their respects at the graveyard, which is open to the public from Friday, April 12 to Sunday, April 14, from 7am – 6pm. Visitors are also encouraged to bring tributes to lay on the tombs of their most beloved characters.
Those at the ‘Grave of Thrones’ will be able to download a map at graveofthrones.com, where they can also find an audio tour of the cemetery, illustrating the meticulous detail featured on each grave.
The eighth and final season of Game of Thrones premieres worldwide on Monday, April 15 at 11.00am AEST. Consisting of six episodes, viewers will be able stream new episodes every Monday exclusively in Australia on Foxtel Now or watch on Foxtel.
Agency: DDB Sydney
Chief Creative Officer: Ben Welsh
Executive Creative Director: Tara Ford
Creative Director: David Jackson
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