Cannes Contenders: Wunderman Thompson Taipei

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Blood Beacon
Taipei Blood Center
Wunderman Thompson Taipei

In Taiwan, 7.5% of the population donate blood. That’s the highest rate in the world. But shortages in specific blood types still occur often. If a disaster strikes, that can mean the difference between life and death.

There’s no easy way for people to find out about blood shortages in daily lives, so even though Taiwan is filled of willing donors, it’s difficult to reach them with specific blood type when they’re needed most. How can we immediately alert and mobilise people to donate in daily lives and call for people with specific blood types to donate at the most needed time and area in order to shorten the blood shortages time of certain types?

We discovered that the ‘location icon’ we all use daily to search locations looks just like a blood drop when flipped upside down. And with that… the Blood Beacon was born.

We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.