Ho Communication Shanghai lands two Golds in Cannes Mobile Lions: Bronze to Grey Bangladesh + Dentsu Webchutney Bangalore
Leading Chinese digital agency Ho Communication Shanghai has left the stage in Cannes tonight with two Gold Lions from the Mobile Lions category. Both Gold Lions are for KFC “Pocket Franchise”.
Two Bronze Lions were also awarded to Asia in the category. Grey Bangladesh picked up a Bronze Lion for UCB “Agrobanking” for UCash Mobile Banking Service and Dentsu Webchutney Bangalore for “Voice of Hunger” for Swiggy Food Delivery Service.
The Mobile Lions, which celebrate device-driven creativity, received 866 entries. Ari Weiss, Chief Creative Officer, DDB Worldwide, North America chaired the jury, which awarded 42 Lions: 1 Grand Prix, 10 Gold, 11 Silver and 20 Bronze Lions.
The Mobile Lions Grand Prix was awarded to Burger King’s “The Whopper Detour” – the second Grand Prix of the Festival for this campaign after winning in Direct earlier this week. The app enabled people within 600 feet of one of the 14,000 McDonald’s locations in America to unlock a deal for a 1-cent Whopper.
Cannes19-Mobile-Winners
2 Comments
Thank you for being one of the only media sites that has gotten the story straight. Ho Communications is the creative agency behind the KFC Pocket Store that has broken boundaries for digital media and social e-commerce. Isobar created a campaign using the KFC pocket store idea. They had nothing to do with the strategy and creation of a concept that will change the future of branding. And Cannes who now have been enlightened about their misunderstanding should have responsibility in correcting media sites on who the credit should go to.
Ho Communications is the creative agency behind this campaign idea.
It’s a shame, Isobar shouldn’t have won and submitted an idea that didn’t originate themselves.
In some ways, this is plagiarsm.
Cannes Lions should correct this.