TBWA\Santiago Mangada Puno Philippines takes home Bronze in Cannes Innovation Lions for ‘This is a Tree’

TBWA\Santiago Mangada Puno Philippines is Asia’s only representative on the Cannes Innovation Lions shortlist. “This is a Tree” for Boysen Knox-out Paints was one of only 7 Lions awarded in the category.

Boysen KNOxOUT is a smog-eating paint that absorbs as much nitrogen oxide as one mature tree. These one-square-meter artworks were painted along one of Manila’s busiest and treeless highways. To date, 6000 square meters of the city’s walls have been painted with Boysen KNOxOUT.

“See Sound” for WAVIO by Area 23 New York took out the Grand Prix award. It built a smart home device powered with machine learning to identify sounds around the home and notify the user through a mobile app. Wavio’s Avela Hendrix interpreted live sign language from the stage.

Commenting on the Grand Prix, Jury President, Bill Yom, Global Creative Director, Cheil Worldwide, said: “This was one of the most courageous and simplest solutions we’ve seen which solves a problem for the deaf and hard of hearing community that has not been addressed enough before. What’s also important is that it utilizes machine learning technology in a genius creative way – basically ‘hacking’ YouTube to train a sound database with limited resources – to essentially, save lives.”

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