BBDO Singapore helps warn drivers of impending accidents with Spoiler Preventer for Cycle & Carriage

BBDO Singapore has created the Spoiler Preventer for Cycle & Carriage, authorised dealer for Mercedes-Benz in Singapore, to help netizens avoid spoilers ahead of the release of Stranger Things – Season Three – on July 4th.

BBDO Singapore found an innovative way to promote Mercedes-Benz’s Collision Prevention Assist feature; a function that warns drivers and prevents them from getting into accidental collisions.

Created as a browser extension, the Spoiler Preventer blocks out any posts and mentions about the show on news sites, blogs and social feeds. It is adaptable and can be tailor-made to any trending news topic.

VIEW THE CONCEPT

Mateusz Mroszczak, ECD, BBDO Singapore commented, “We got to develop a tool using tech in a creative way to talk about a product feature. Our job doesn’t get better than that.”

Available now, this version currently supports Chrome Desktop, Firefox Desktop and Firefox Android mobile.