Jeremy Webb has moved from his role in Ogilvy China to take on a new appointment as Vice President, Customer Engagement and Commerce for South East Asia.
The role, which is based in Singapore, is a pivotal growth driver for Ogilvy in Asia. It will focus on the acceleration of Ogilvy’s Customer Engagement and Commerce capability (CE&C), as clients in ASEAN increasingly seek customer personalisation and precision marketing solutions.
CE&C, which has long been one of the back-bones of the Ogilvy offering, has now been fully integrated into the ‘One Ogilvy’ model. The focus of CE&C will be to deliver data-driven personalisation and precision marketing along with CRM and loyalty services for clients.
Webb explains, “We are a community of experts integrated into Ogilvy client teams, giving us the ability to provide clients with more integrated services that solve their business problems. These solutions increasingly require greater use of data and cutting edge technologies to create better customer experiences. All types of businesses are recognizing the need to create better, and seamless, customer engagement.”
The region is one of the fastest-growing and most demanding for brands and agencies, as consumers shift to new ways to buy, and more meaningful ways to interact with products: “Consumer expectations of brands and the experiences they deliver are changing. They want something tailored to their preferences, and it’s our job to deliver that.”
According to Webb, the goal is clear, “Fantastic data-driven and e-commerce work need not come at the expense of brand or creativity.”
Sheilen Rathod, President of CE&C in APAC added, “Jeremy, with his wealth of experience growing our clients’ businesses using a very modern marketing approach, will enable our clients to accelerate the speed of transformation, and embrace the opportunities technology is providing.”
According to Webb, clients are having to embrace data and technology, almost building the plane as they fly. That’s where Ogilvy can help: “When martech and data work together it enables us to create wonderful personalised experiences for customers. We can help clients operate their martech not only strategically but creatively and in a way that’s true to the brand. The rewards are there for brands that bring it all together in the right way.”
Previously based in Beijing, Webb is an Ogilvy veteran with 11 years of digital experience in the agency. He started Ogilvy China’s first social team in early 2009, growing the team to become one of Ogilvy’s largest and most awarded social teams worldwide. Later, as digital lead on some of Ogilvy China’s biggest clients, he’s delivered some of the agency’s most innovative e-commerce and digital solutions. His vision, creating campaigns with social and commerce insights brought to life through all channels – traditional and digital – was recognized in 2015 when he won two Cannes Gold Lions for VisitBritain. His industry thought leadership was also recognized when he was featured in Campaign Asia’s “Forty Under Forty”,