Jeep and Leo Burnett India write an Adventure story

Jeep is a brand that’s synonymous with adventure. So, when the client briefed the agency on their requirement for a double-page print ad to talk about the brand, Leo Burnett India set out to work on stories of adventure; the kinds you should avoid, to be precise.

What followed was an exercise in writing and rewriting, letting our imagination run wild to come up with some of the most bizarre and over-the-top stories of make-believe people in thrilling situations, which never turned out as planned. Going on to prove that if you’re ever in the mood for a rip-roaring weekend, the Jeep in your garage is always your best bet.

Prajato Guha Thakurta, National Creative Director, Leo Burnett India said, “It’s not every day that the client briefs you to work on a double-page print ad. And when it’s a client like Jeep, you know it’s an opportunity like no other to do some clutter-breaking work. It took a lot of hard work to craft this piece but it was well worth it in the end. Of course, a massive hat-tip to the brave blokes over at Jeep for embarking on this epic adventure along with us.”

Credits –
CEO, Publicis Communications and Leo Burnett, South Asia: Saurabh Varma
MD – India & CCO, Leo Burnett South Asia: Rajdeepak Das
MD – India & CSO, Leo Burnett South Asia: Dheeraj Sinha
COO – West: Rakesh Hinduja
EVP – Sanju Menon
National Creative Directors: Sachin Kamble, Prajato Guha Thakurta
Creative Directors: Farhan Shaikh, Devang Patel
Copywriters: Prajato Guha Thakurta, Farhan Shaikh, Anmol Chawla, Namrata Mohindra
Art Directors – Sachin Kamble, Devang Patel, Pranav Sawant
VP Client Servicing & Integration – Aman Sheikh
Brand Services Partner – Rinesh Jayarathne
Brand Services Associate – Kshitij Kalra
Client Credits –
FCA India Automobiles : (Brand Jeep)
CMO & Head of PR – Rahul Pansare
Manager Brand & Media – Shivarata Sarkar
Associate Brand Manager – Bijal Gala