KBank, BLACKPINK and GREYnJ UNITED Bangkok Score Big With GenZ
How do you grab the attention of Gen Z? This dream team might have the answer.
The latest KBank campaign by GREYnJ UNITED Bangkok, featuring global pop sensation BLACKPINK, has just taken social media by storm.
“KBank Empowers Your Belief” is designed specifically for Gen-Zers, with elements of online participation that keep them engaged and entertained. KBank, one of Thailand’s leading banks, together with GREYnJ UNITED Bangkok, have successfully captured an audience with increasing social and economic power. The campaign stars the K-pop girl group from South Korea that is now a global phenomenon, it’s the name on every Gen Zers’ lips, BLACKPINK.
On the first day of launch, #KBankxBLACKPINK instantly became the top trending hashtag. With over 5 million views in one day, 1 million within the first 10 hours on Twitter alone. Endless exciting tweets, posts, tags, comments started pouring in and to top it all off, it was shared internationally, putting the campaign on a worldwide stage, especially among those who are the driving force of a future economy.
Credits –
CEO – Indonesia & Thailand: Subbaraju Alluri
Chief Creative Officer : Jureeporn Thaidumrong
Managing Director : Kanaporn Hutcheson
Deputy Chief Creative Officer : Asawin Phanichwatawa
General Manager : Kanokkorn Seehapan
Group Account Director : Vorawan Kaewket
Senior Account Executive :Patchara Witithladda
Associate Strategic Planning Director : Jongkoch Dusittanakarin
Senior Strategic Planner : Pareena Rachjaibun
Creative Director : Thanyaluck Pongacha
Senior Art Director : Vongjino Kedjariyanon ,Nukool Khamlert
Copywriter : Pat Deesawat
Graphic Designer : Dechppat Chamnoi
Project Management Director : Kanoksak Kanchanachutha
Senior Traffic Co Ordinator : Juthamas Tantated
Project Manager : Ruangkanjana Aiamrit
Digital PR Manager : Saengwit Kewaleewongsatorn
Production
Production Company : Matters in Liukh
Film Director : Liukh
Asst.Film Director : PARK Sang Woo
Cinematographer : LEE Hangyeol
Film Producer : KIM Minsik, RYU Jina
Film Art Director : Rami
Costume Stylist : KIM Wook
Production Manager : LEE Seung Yeon
VFX Producer : SONG Doo Hwan, Sully
VFX Company : SOLID
VFX Supervisor : JK
2D Artist : KIM Hyung Jun3D Artist : KIM Young Woo
Motion Designer : PARK Il Jun
Editor : EDITIN / YOU Sejin
Colorist : COLORADO / ROH Hakmin
Composer : LEE Banseok
Sound Studio : Gorilla Sound
Clients
First Senior Vice President : Chitravinee Vannakorn
First Vice President : Nithivadee Punnahitanont
Assistant Vice President : Mr. Pittsanu Sitabutra
Senior Retail Marketing Communication Specialist : Wannaporn Hualmanop