VMLY&R Thailand and King Power inspire people to make life beyond boundaries
King Power Group is a total travel business solution in Thailand.
For over three decades of its commitment to develop the potentialities of exquisite Thai people and products from small local communities, King Power has recently launched a new Branding campaign in collaboration with VMLY&R Thailand.
A spokesperson for VMLY&R said, “This campaign is created from the real proof points that King Power has empowered Thainess to go beyond such as Thai craft, music and football. The spot tells the story of a boy who believes that he can go further no matter how hard the game is, and it’s the same as our life. And we believe that the brand people love is not only telling a good story, but it should literally do it.
So, beyond a motivating video, we’ve created a total brand experience in many touch points. Including Leicester city football players who wore the Thai tie-dye jackets coming out on Boxing Day in the English Premiere League 2019-20.”
Credits:
Ekaluck Charanvas/ Regional Managing Partner, Strategy & Analytic Branding (BAV)
Ponghatai Sreesing/ Consulting Manager – Analytic Insight & Strategy
Panchalit Petchwarathorn / Associate Strategic Consultant
Trong Tantivejakul / Chief Creative Officer
Atichai Sangthong / Executive Creative Director
Chaval Sindhusingha / Senior Art Director
Sasi Therdteerakul / Senior Copywriter
Juthamas Udomlarpsakul / Senior Art Director
Client Engagement:
Pichaiphat Tananont / General Manager
Dujdao Lerdchaianan / Vice President, Client Engagement
Khemika Thavorn / Group Client Engagement Director
Kwansiri Promsiriwan / Client Engagement Executive
Producer & Traffic:
Kamonthip Pa-obthong / Production Manager
Tassanee Jirasiriwat / Senior Project Manager
Production Company: Phenomena