BBDO Korea wins Happy Bath for hero products and as brand partner for growth

Korean body care brand Happy Bath has appointed BBDO Korea as their lead agency for the Korean Market.

The agency will be responsible for all strategic planning for brand communication, for hero products and the brand partner for growth. The appointment is effective immediately.

Happy Bath is a leading Korean body care brand owned by the group AmorePacific. It maintains a No.1 ranking in the body wash market share in Korea and continues to raise their status in the body care market based on proven product competitiveness. Happy Bath was therefore seeking an agency partner, worthy to market and promote their unique, leading products and drive further growth in the market.

BBDO Korea fit the bill with their experience in purchasing and consumer behaviour of the target market – female shoppers prioritising body care quality for themselves and their households. In the ever changing digital marketplace where the consumer journey is shortening, the client gave BBDO credibility to handle brand communications and digital/media campaigns thanks to all strategy and decision-making being data driven. They felt BBDO contributed the best solution to their development plan.

Jihye Song, Daily Beauty Marketing Communication Leader, AmorePacific said, “BBDO Korea exactly understand how important digital commerce is in body care market and proposed us great idea which could efficiently communicate in digital space”.

JY Kim, Managing Director of BBDO Korea commented, “We are very happy to be a partner of Happy Bath who shares the same view with us that content through Data-Driven strategy would be the key elements of Digital Communications”.