WM Motor appoints BBH China for creative duties

WM Motor, an emerging leader in the Chinese electric passenger vehicle market, has appointed BBH China as a creative partner.

The agency was handed the assignment after a multi-agency pitch and will be working on WM Motor’s creative business that extends brand communication, strategy and execution.

Cindy Wang, Chief Growth Officer, WM Motor, said: “WM is a world-class electric vehicle brand with a strong growth potential in China and we are really excited to be partnering with BBH China to further strengthen the WM Motor brand and grow in the market. The agency impressed us with their understanding of our business and their creative approach towards finding solutions.”

Christine Ng, CEO, BBH China, said: “WM Motor is evolving as a prominent player in the smart car industry and we are grateful to have the opportunity to partner them in their growth journey. Not only does the brand have a solid product and reputation but it also has a savvy marketing team, which is always gratifying.”