Rabbit Digital in Thailand teams with GQ Apparel to release a clothing collection to fight COVID-19
Rabit Digital Group Thailand has collaborated with innovative clothing brand, GQ Apparel in the making of their latest product collection with the intention to support the fight in the COVID-19 crisis.
The concept enhances the physical distancing (or social distancing) in the most effective way possible via designs that tackle the situation right in the eye. Furthermore, the brand generously made this a fundraising campaign to reinforce the medical support with profit donations.
The collection includes a t-shirt and GQWhite mask printed with a special message that is readable within two meters to warn those who can read it to move further away until they cannot read the message. Translated in four languages, the letter size has been certified as visible within two meters for average eyesight by The Association of Thai Optometrists.
Besides the optical signal warning, the GQWhite Mask can also protect wearers with seven protective features: liquid-repellent technology, antibacterial 99.9% interior and custom-fit adjustable strap.
Moreover, to remind the wearer to keep themselves safe from COVID-19, the T-shirt label also comes with care instruction on how to stay safe from the virus.
Together with the intention of the design to prevent the virus from spreading, the collection also aims to help reinforce the medical support as all proceeds from the collection will be donated to Ramathibodi Foundation to purchase respirators and medical equipment needed for the treatment of COVID-19 patients.
GQ Limited Distance Edition is suitable for general use especially when there is the need to be in public during the COVID-19 situation.
Credits –
CEO: Sunard Thanasanaksorn
CCO: Noranit Yasopa
Deputy ECD: Papop Chaowanapreecha
Managing Director (PR): Jakrapong Kongmalai
Senior Art Director: Kajohnchai Rodklongtan
Graphic Designer: Benjaluk Deeyai
Producer: Potrawee Wichien
Photographer: Kanawat Jaiprom
Assistant Photographer: Pichayaporn Ritthidej
Post Production Team: Chris Junior Drabik, Naphat Saksitphiphat, Natnicha Chalermsingha
Media Buyer: Prattana Sridach