Dentsu Redder Vietnam launches campaign for Biti’s Hunter promoting special collection of sneakers proudly made in Vietnam

With the world hurting from the Covid-19 craziness Biti’s Hunter in Vietnam decided to put the spotlight on proudly made in Vietnam stories.

The team at Biti’s Hunter actually came up with a special collection of sneakers to help the nation stay strong. The Canvas of Pride campaign via Dentsu Redder Vietnam featured a special collection of sneakers inspired by stories of optimism and resilience.

VIEW THE CONCEPT

Credits –
Senior Creative Director: Livio Grossi
Associate Creative Director: Tien Khong
Head of Arts: Huy IO
Arts Team: Christian Gaziamodo, Kiet Doan, Duong Duong
Account team: Hieu Bui, Ai Trang Nguyen, Quynh Nguyen
Client: Biti’s Hunter
Platform Creator & Chief Marketing Officer: Hung Vo
Associate Marketing Director: Cuong Nguyen
Brand Marketing team: Doan Thanh Thanh, Dam Minh Hieu, Quynh Nhu Nguyen