Honda Philippines gives the thumbs up to delivery riders to salute these heroes
Honda Philippines has launched thank you on-the-go heroes campaign led by ASPAC-DAN that gives the thumbs up of the delivery riders in focus to salute our heroes.
Under the Enhanced Community Quarantine aka Lockdown, Filipinos have to face no means of transport whereras foods/groceries delivery is a lifeline. Motorbikes are part of the infrastructure. Creatives can’t shoot as usual therefore ASPAC staff shot riders’ faces with a smartphone at the doorstep. It’s an in Work From Home production style.
It was October 1946, in Shizuoka, Japan. Soichiro Honda began manufacturing his own bike motors. In 1964 Honda Motor Company started distributing their bikes in the Philippines.
Credits –
Masako Okamura : Executive Creative Director/Art Director
John Pablan: Creative Director/Copywriter
Dustin Jake Garza: Art Director
Carl Demigillo: Editor
Yuki Koga: Regional Account Director
Bryan Baybay: Senior Account Manager
Photos by ASPAC-DAN member