Sour Bangkok and Thai Rum Brand SangSom encourage people stop drinking for the nation
It’s the first time in Thai history that the government cancelled the Songkran festival, the national holiday event Thai people wait for.
This year, people have no holiday, and must stay home without water splash activity and all alcohol beverage purchases were also banned. SangSom, Thai Rum Brand, took this opportunity to encourage people with to stop drinking and parting and stay safe at home with the campaign “Stop Drink For Nation via Sour Bangkokg. SangSom has been a part of Thai party scene for a long time. Therefore, the brand would like to stay side by side with Thai people by telling them “to survive” from social distancing life so that we can get back to our normal life ASAP.
Credits –
Executive Creative Director: Damisa Ongsiriwattana
Art Director: Supapit Tipsomponddee
Associate CD / Art Director: Nopparath Eksuwancharoen
Agency Producer: Wuttipon Thanopajai
Account Manager: Somruetai Sanchayakorn
Group Head: warangrat rattanabumrung
Managing Director: Pimmard Leenutaphong
Planner: Popethorn Parkpittchaya
PR & Social media manager: Jiraphat Chaithongkham
Social Marketing Manager: Napas Warasestasak