Ogilvy Group Thailand takes out APAC Agency of the Year title at Campaign Brief’s The Work 2020: Petch & Partners Philippines ranks #2 with Tencent China #3 and Cheil Hong Kong #4

July 10 2020, 1:15 pm | BY Kim Shaw | 5 Comments
Ogilvy Group Thailand takes out APAC Agency of the Year title at Campaign Brief’s The Work 2020: Petch & Partners Philippines ranks #2 with Tencent China #3 and Cheil Hong Kong #4

For the second year in a row Ogilvy Group Thailand has out performed all other agencies in the Asia-Pacific region with the most Acceptances in Campaign Brief’s THE WORK 2020. Petch & Partners Philippines, Tencent China, Cheil Hong Kong, GIGIL Philippines, The Nine Shanghai, DDB Group New Zealand, Leo Burnett Australia, Ogilvy Australia, GREYnJ United Bangkok and The Monkeys Sydney fill this year’s Top 10.

 

Ogilvy Group Thailand has 32 entries accepted from the 73 entries they submitted to THE WORK 2020. Their performance sees them named THE WORK 2020 Agency of the Year. It’s an amazing achievement for the Thai creative powerhouse that has consistently been at the top of the table in THE WORK and the Campaign Brief Asia Creatives Rankings for over a decade.

Over the past four years Ogilvy Group Thailand has ranked #1 agency in the region twice (2020 and 2019), ranking #14 in 2018 and #2 overall in 2017.

Acceptances included work on a wide variety of clients including Coca-Cola, ME by TMB, Apollo Tyres, Babi Mild, Doi Kham, DKSH (Lego), Freeland Foundation and Lineman.

This year, THE WORK 2020 received 2,611 entries, which is only slightly down on last year’s record level of 2,788 entries, and up on 2018’s total of 2,456 entries. It’s a great result given the Covid-19 impacted economic times and with the cancellation of most international and regional awards shows in 2020.

The top country for entries to Campaign Brief’s THE WORK this year was Australia with 567 entries. THE WORK also received 326 entries from Thailand, 307 entries from Taiwan, 261 from The Philippines, 256 from China and 210 from New Zealand.

The top performing countries for acceptances were Australia with 276 Acceptances. Thailand was the next best performing country with 104, followed by Philippines with 75 and Taiwan with 69. China, and New Zealand with 59 acceptances.

This is the 18th year of THE WORK. THE WORK is recognised as a true record of creativity for the entire region and features the very best advertising of the year from Asia, Australia and New Zealand. There are no wasted entry fees with THE WORK – entry is free, with a fee charged only on Accepted work.

Acceptances to THE WORK 2020 count in the Campaign Brief Asia Creative Rankings – released September 1st.

Ogilvy Group Thailand takes out APAC Agency of the Year title at Campaign Brief’s The Work 2020: Petch & Partners Philippines ranks #2 with Tencent China #3 and Cheil Hong Kong #4

TOP 20 PERFORMING AGENCIES IN THE WORK 2020

Ogilvy Group Thailand’s 32 acceptances places the agency as APAC’s #1 creative performer in THE WORK 2020.

In #2 place with 28 acceptances is Petch & Partners Philippines who experienced their best year yet creatively with some standout, high quality film work for VIVO Asia Pacific, Max’s Restaurants, Flawlessly U, Pancake House and others.

Ranked #3 is Tencent China with 27 acceptances closely followed by the #4 ranked Cheil Worldwide Hong Kong with 26.

Two strong independent agencies rank the next highest – GIGIL Philippines at #5 and The Nine Shanghai at #6 with 23 and 22 acceptances respectively.

At #7 overall DDB New Zealand leads the Australia/New Zealand performances with 20 acceptances.

Leo Burnett Australia and Ogilvy Australia are the highest ranked Australian agencies – ranking at equal #8 with 18 acceptances each.

GREYnJ United Bangkok and The Monkeys Sydney share #10 position with 17 acceptances each.

Ogilvy Group Thailand takes out APAC Agency of the Year title at Campaign Brief’s The Work 2020: Petch & Partners Philippines ranks #2 with Tencent China #3 and Cheil Hong Kong #4

Ranked equal #12 with 16 acceptances each are three agencies – CJ Workx Bangkok, Leo Burnett Taiwan and Special Group New Zealand.

TBWA Melbourne ranks #15 with 15 acceptances.

At equal #16 overall with 13 acceptances each is Dentsu Jayme Syfu Philippines, Leo Burnett Group Thailand and VMY&R Australia.

Ogilvy Group Thailand takes out APAC Agency of the Year title at Campaign Brief’s The Work 2020: Petch & Partners Philippines ranks #2 with Tencent China #3 and Cheil Hong Kong #4

TOP APAC AGENCIES IN THE WORK 2020

#1 Ogilvy & Mather Thailand 32

#2 Petch & Partners Philippines 28

#3 Tencent China 27

#4 Cheil Worldwide Hong Kong 26

#5 GIGIL Philippines 23

#6 The Nine Shanghai 22

#7 DDB Group New Zealand 20

#8 Leo Burnett Australia Melbourne 18

#8 Ogilvy Australia 18

#10 GREYnJ UNITED Bangkok 17

#10 The Monkeys 17

#12 CJ WORX Bangkok 16

#12 Leo Burnett Taiwan 16

#12 Special Group 16

#15 TBWA\Melbourne 15

#16 Dentsu Jayme Syfu Philippines 13

#16 Leo Burnett Group Thailand 13

#16 VMLY&R Melbourne 13

#19 Deloitte Digital Melbourne 12

#19 Google Brand Studio APAC (Japan) 12

#19 Hakuhodo Indonesia 12

#19 TBWA\Thailand 12

#23 TBWA Hong Kong 11

#24 ADK Taiwan 10

#24 BMF Sydney 10

#24 DDB Tribal Worldwide Philippines 10

#24 Grey Malaysia 10

#24 Innocean Worldwide Korea 10

#24 Wunderman Thompson Taipei 10

#30 DDB Sydney 9

#30 Ogilvy Taiwan 9

#30 SOUR Bangkok 9

#33 Dentsu Taiwan 8

#33 Leo Burnett Malaysia 8

#33 Ogilvy Japan 8

#33 YoungShand Auckland 8

#37 Toaster Singapore 7

#37 Bonsey Jaden Malaysia 6

#37 Leo Burnett Hong Kong 6

#37 Special Group Sydney 6

#42 303 MullenLowe Sydney 5

#42 BWM Dentsu Melbourne 5

#42 CHE Proximity Melbourne 5

#42 Dentsu One Bangkok 5

#42 Fenton Stephens Melbourne 5

#42 Fishermen Integrated Malaysia 5

#42 M&C Saatchi Sydney 5

#42 R/GA Sydney 5

#42 TBWA\Sri Lanka 5

#42 The Brand Agency Perth 5

#42 Triad Sri Lanka 5

#53 BC&F Dentsu New Zealand 4

#53 Dentsu One Taiwan 4

#53 Emotive Sydney 4

#53 Limehouse Sydney 4

#53 M&C Saatchi Malaysia 4

#53 McCann Worldgroup China 4

#53 mcgarrybowen Hong Kong 4

#53 Medialand Digital Strategy Taiwan 4

#53 Meerkats Perth 4

#53 Thinkerbell Melbourne 4

#63 BBDO Malaysia 3

#63 Colenso BBDO New Zealand 3

#63 Ensemble Worldwide Malaysia 3

#63 Paper Moose Sydney 3

#63 Spark44 Taiwan 3

#63 TBWA\Singapore 3

#68 Airbnb Singapore 2

#68 Bear Meets Eagle on Fire Sydney 2

#68 Clemenger BBDO Melbourne 2

#68 Govt Singapore 2

#68 Heartbeat Creative Lab Taiwan 2

#68 Iris Jakarta 2

#68 JimJam Ideas Sydney 2

#68 M&C Saatchi Melbourne 2

#68 MediaMonks Shanghai 2

#68 Naga DDB Malaysia 2

#68 Octagon Sydney 2

#68 Prizm Digital 2

#68 Publicis Brisbane 2

#68 Saatchi & Saatchi Melbourne 2

#68 Sibling Sydney 2

#68 True Sydney 2

#84 Agent K Creative + Production Brisbane 1

#84 AnalogFolk Sydney 1

#84 Banjo Sydney 1

#84 DDB & Tribal Vietnam 1

#84 Dinosaur Vietnam 1

#84 Havas Melbourne 1

#84 Innocean Sydney 1

#84 INVNT APAC 1

#84 Jack Morton Sydney 1

#84 Kenny Smith Austin Texas/Brisbane 1

#84 Omnicom Media Group Taiwan 1

#84 Saatchi & Saatchi Sydney 1

#84 The Hallway Sydney 1

#84 VCCP Sydney 1

#84 whiteGREY Australia 1

#84 Wunderman Thompson Philippines 1

#84 Xero 1

Ogilvy Group Thailand takes out APAC Agency of the Year title at Campaign Brief’s The Work 2020: Petch & Partners Philippines ranks #2 with Tencent China #3 and Cheil Hong Kong #4

AUSTRALIA

#1 Leo Burnett Australia Melbourne 18
#1 Ogilvy Australia 18
#3 The Monkeys 17
#4 TBWA\Melbourne 15
#5 VMLY&R Australia 13
#6 Deloitte Digital Melbourne 12
#7 BMF Sydney 10
#8 DDB Sydney 9
#9 Special Group Sydney 6
#10 303 MullenLowe Sydney 5
#10 BWM Dentsu Melbourne 5
#10 CHE Proximity Melbourne 5
#10 Fenton Stephens Melbourne 5
#10 The Brand Agency Perth 5
#10 M&C Saatchi Sydney 5
#16 Emotive Sydney 4
#16 Meerkats Perth 4
#16 Thinkerbell Melbourne 4
#19 Paper Moose Sydney 3
#19 TABOO Melbourne 3
#20 Bear Meets Eagle on Fire Sydney 2
#20 Clemenger BBDO Melbourne 2
#20 JimJam Ideas Sydney 2
#20 M&C Saatchi Melbourne 2
#20 Octagon Sydney 2
#20 Publicis Brisbane 2
#20 Saatchi & Saatchi Melbourne 2
#20 Sibling Sydney 2
#20 True Sydney 2
#29 AnalogFolk Sydney 1
#29 Banjo Sydney 1
#29 Havas Melbourne 1
#29 Innocean Sydney 1
#29 Jack Morton Sydney 1
#29 Saatchi & Saatchi Sydney 1
#29 The Hallway Sydney 1
#29 VCCP Sydney 1
#29 WhiteGREY 1

Ogilvy Group Thailand takes out APAC Agency of the Year title at Campaign Brief’s The Work 2020: Petch & Partners Philippines ranks #2 with Tencent China #3 and Cheil Hong Kong #4

CHINA

#1 Tencent China 27
#2 The Nine Shanghai 22
#3 McCann Worldgroup China 4
#3 mcgarrybowen China 4
#5 MediaMonks Shanghai 2

HONG KONG

#1 Cheil Worldwide Hong Kong 26
#2 TBWA Hong Kong 11
#3 Leo Burnett Hong Kong 6

Ogilvy Group Thailand takes out APAC Agency of the Year title at Campaign Brief’s The Work 2020: Petch & Partners Philippines ranks #2 with Tencent China #3 and Cheil Hong Kong #4 Ogilvy Group Thailand takes out APAC Agency of the Year title at Campaign Brief’s The Work 2020: Petch & Partners Philippines ranks #2 with Tencent China #3 and Cheil Hong Kong #4

THAILAND

#1 Ogilvy & Mather Thailand 32
#2 GREYnJ United Bangkok 17
#3 CJ WORX Bangkok 16
#4 Leo Burnett Group Thailand 13
#5 TBWA\Thailand 12
#6 SOUR Bangkok 9
#7 Dentsu One Bangkok 5

Ogilvy Group Thailand takes out APAC Agency of the Year title at Campaign Brief’s The Work 2020: Petch & Partners Philippines ranks #2 with Tencent China #3 and Cheil Hong Kong #4

TAIWAN

#1 Leo Burnett Taiwan 16
#2 ADK Taiwan 10
#2 Wunderman Thompson Taipei 10
#4 Ogilvy Taiwan 9
#5 Dentsu Taiwan 8
#6 Dentsu One Taiwan 4
#6 Medialand Digital Strategy Taiwan 4
#8 Spark44 Taiwan 3
#9 Heartbeat Creative Lab Taiwan 2
#10 Omnicom Media Group Taiwan 1

PHILIPPINES

#1 Petch & Partners Philippines 28
#2 GIGIL Philippines 23
#3 Dentsu Jayme Syfu Philippines 13
#4 DDB Tribal Worldwide Philippines 10
#5 Wunderman Thompson Philippines 1

Ogilvy Group Thailand takes out APAC Agency of the Year title at Campaign Brief’s The Work 2020: Petch & Partners Philippines ranks #2 with Tencent China #3 and Cheil Hong Kong #4

MALAYSIA

#1 Ensemble Worldwide Malaysia 15
#2 Grey Malaysia 10
#3 Leo Burnett Malaysia 8
#4 Bonsey Jaden Malaysia 6
$5 Fishermen Integrated Malaysia 5
#6 M&C Saatchi Malaysia 4
#7 BBDO Malaysia 3
#8 Naga DDB Malaysia 2

Ogilvy Group Thailand takes out APAC Agency of the Year title at Campaign Brief’s The Work 2020: Petch & Partners Philippines ranks #2 with Tencent China #3 and Cheil Hong Kong #4 Ogilvy Group Thailand takes out APAC Agency of the Year title at Campaign Brief’s The Work 2020: Petch & Partners Philippines ranks #2 with Tencent China #3 and Cheil Hong Kong #4

NEW ZEALAND

#1 DDB Group New Zealand 20
#2 Special Group 16
#3 YoungShand 8
#4 BC&F Dentsu 4
#5 Colenso BBDO New Zealand 3
#6 Prizm Digital 2
#7 Clemenger BBDO Wellington 1
#7 FCB New Zealand 1
#7 Xero 1

SOUTH KOREA

#1 Innocean Worldwide Korea 10

Ogilvy Group Thailand takes out APAC Agency of the Year title at Campaign Brief’s The Work 2020: Petch & Partners Philippines ranks #2 with Tencent China #3 and Cheil Hong Kong #4

JAPAN

#1 Google Brand Studio APAC 12
#2 Geometry Ogilvy Japan 8

SINGAPORE

#1 Toaster Singapore 7
#2 TBWA\Singapore 3
#3 Govt Singapore 2

INDONESIA

#1 Hakuhodo Indonesia 12
#2 Flock Creative Network Jakarta 8
#3 Iris Jakarta 2

VIETNAM

#84 DDB & Tribal Vietnam 1
#84 Dinosaur Vietnam 1

 

VIEW THE WORK 2020

VIEW THE NETWORK OF THE YEAR COVERAGE