Leo Burnett Thailand calls on Thai ghost to humorously promote better eating message in Thai Health Promotion Foundation’s latest film
Thai Health Promotion Foundation and The Leo Burnett Group Thailand have teamed up again to promote an increase in vegetable consumption to help Thai people eat healthier.
The film raises awareness that vegetables help sweep the food residue away from your intestine. Using the well known Thai ghost character, ‘Ga-Sue’, who only has a head and intestines. Although normally the head comes with a scarily ugly face and messy hair, the film instead shows the first cute faced ‘Ga-Sue’ to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue.
Chief Creative Officer: Sompat Trisadikun
Creative Director: Nuwadee Ketruangroch
Creative Group Head: Nares Limapornvanich
Copywriter: Sirikorn Rungrueangdechaphat
Art Director: Smach Chotitat
Art Director: Sompat Trisadikun
Account Manager: Veerin Lertsirimongkonkul
Agency Producer: Sarawut Lertkittipaporn
Casting: Grace Wiyasu
Colourist: Rattana Leedamrongprasert
Editor: Dechmongkol Prasertsit
Executive Producer: Pattarajitr Trakarnkate
General Manager: Chattakul Nachaisit
Producer: Namon Suttikittibuth
Production company: Mum Films
Director: Suthon Petchsuwan
DoP: Teerawat Thitikornwanich
Production Manager: Jittraporn Pipatpanya
Post Production: Rattana Leedamrongprasert
Sound Studio: Mellow Tunes
Account Management Director: Tida Vibulvanich
Assistant Director: Chairat Piriyawattanakul
2nd AC: Sophon Rachpuanyoon
Focus puller: Sarun Sirithum
Gaffer: Manop Piengklang
Lighting & Grip: Siam light
Editor Support: Kritsana Thaweesang
Art: Weerayuth Kamnerdrattana
Wardrobe: Kittisak Prasarndee
Make up: Montakan Intarat
Hair Stylist: Sawas Charoenying
Post Producer: Namon Suttikittibuth
Media Agency: Optimum Media Direction (Thailand) Co., Ltd.
