Mumbai Indians asks fans to celebrate responsibly during IPL 2020 in new campaign via Lowe Lintas Mumbai
Lowe Lintas Mumbai has releases this new campaign for cricket’s IPL defending Champions Mumbai Indians to encourage fans to join them in celebration this season, while ensuring everyone takes the appropriate safety precautions.
The 13th edition of Dream 11 Indian Premier League will be played behind closed doors in the UAE, with the fans joining the cricket carnival from their homes.
The campaign highlights the DNA of Mumbai Indians’ One Family values where fans are an essential part, urging the importance to not compromise on personal safety protocols while joining their friends and family in celebration.
The campaign kicks off featuring how Paltan’s (MI fans) emotions will be undeterred and this season is going to be no different. The decibels will be as high, the celebrations will be the same but responsibly, with a mask, maintaining social distance.
Prateek Bhardwaj, CCO, Lowe Lintas Mumbai, said: “For Mumbai Indians, this campaign is a testament to the spirit of its fans. Like a tight knit family, the Mumbai Indians squad and fans will stay connected despite maintaining distance. Despite all the restrictions, we’ll still find ways to celebrate. This campaign reassures our core fans that this IPL will bring as much joy as ever, just as long as we remember to be responsible.”
Credits
Client: Hitesh Patel, Mehernaz Gazdar, Karishma Khodaiji, Hoshedar Gundevia, Harini Rana
Agency: Lowe Lintas Mumbai
Creative: Prateek Bhardwaj, Ramakrishnan Hariharan, AP Zeth, Aditya Tripathi, Sanjay Ramanathan, Sushant Joshi, Virendra Vilankar, Amit Parekh, Neha Parkar
Planning: Subramanyeswar (Subbu), Ajay Mishra
Account Management: Shantanu Sapre, Jay Ladhani, Reema Bahadkar, Priyam Katakia, Nitasha Chandnani
Production House: Third Floor PH (Jigar Fernandes, Ankul Singh & Vishaal Nair)
