GIGIL Philippines added to their success at the APAC Effies following up their gold award with being named 3rd most marketing effective independent agency in all of Asia-Pacific. The Effies award ceremony was held virtually from Singapore last week.
First place was awarded to New Zealand agency Stanley St. Auckland for ‘The Deciding Question,’ a recruitment campaign for the New Zealand Police which won 3 golds.
Edelman Sydney placed second for its PayPal effort entitled ‘The Carpark Christmas Challenge,’ which showed that one can shop faster than spot a vacant slot in a parking facility.
GIGIL is the first Philippine independent agency in history to have scored a gold in the globally recognized awards show celebrating marketing effectiveness. Their gold was in the retail category for the agency’s Christmas film for Levi’s about a father, his son, and a denim jacket.
GIGIL’s performance was the best among Philippine agencies in the APAC Effies this year.