Monica Hynds has joined BBDO Singapore to lead the expansion of client services within the agency. Hynds is a veteran in the industry with 20 years of experience, working with some of the biggest network agencies and clients locally, as well as across the region.
Previously Agency Head at Spark44 where she managed the Jaguar and Land Rover businesses across Asia Pacific, Hynds joins BBDO Singapore with a brief to strengthen the client management offer, integrated capabilities and local credentials.
Hynds said: “It’s an exciting time to join BBDO as we are going through this unprecedented, challenging era. We have the right people, the best in the business and I look forward to working with them and sharing the same passion to move our clients’ businesses forward.”
Throughout her career Hynds has been known as a force to be reckoned with, a passionate marketer and team nurturer, ‘she gets it and gets it done’, no matter the pressure which is a common factor in the business.
“I am delighted that Monica has decided to join us at a crucial time for the agency’, says Nick Morrell, Managing Director BBDO Singapore when asked about her designation. ‘Her breadth of experience will help us deliver even more exceptional work for our clients, whilst her passion for people development will no doubt help grow the team around her”.