FINCH Agency Jakarta and Sasa launch Covid-19 initiative to support minimum wage workers and small business stalls
During Covid-19 outbreak, FINCH Agency in Jakarta initiated an initiative that wants to bring hope and happiness to Indonesian people in the midst of the global pandemic of COVID-19. The economic sectors hit hard across the world, and in Indonesia, it especially hit harder on minimum wage citizens and small business stalls that are practically losing their source of income to buy their bread and butter.
Sasa is a leading seasoning company, so the agency wanted to help them with something they know best, food. To encourage people to reduce the spread of covid-19 by eating good food, staying at home, while at the same time giving love to the small business owner and minimum wage citizen.
The EAT STAY LOVE package was created. A special edition seasoning package that can be purchased in big e-commerces in Indonesia. For every purchase, Indonesian family can spend their time at home more fun cooking delicious food with SASA Seasoning, and automatically donating to a food donation that initiated by SASA with the help of ACT (Aksi Cepat Tanggap), for the small business owner and minimum wage citizen.
As it launches, 10475 packages have been sold in just under 3 months. Showing how great the enthusiast for helping people in need through this campaign. Showing that goodwill with good communication will always bring a good impact on our society.
Credits
Agency: FINCH Agency, Jakarta
Art Director: Adila Amilia Mochtar
Art Director: Fajar Utomo
Art Director: Rizky Widamukti Adiroso
Assoc Creative Director: Max Roza Natadjaya
Chief Creative Officer: yerry indrajaya
Copywriter: Hesti Sarah Indranuari
Copywriter: Maynita Eva Panggabean
Production House: Seven plus
Strategist: Ariobimo Raharjo
Strategist: Andhika Wicaksana
