Muma Malaysia transforms a tissue holder into a music amplifier for Vinda Deluxe Facial Tissues
In an effort to create hype around Vinda Deluxe’s 12.12 Sale on Lazada, Muma Malaysia has created a series of limited-edition tissue holders which doubles up as music amplifiers. They come free with every purchase of Vinda Deluxe Facial Tissues Soft Pack.
Made purely out of heavy-duty corrugated fiberboard, the tissue boxes could amplify music from any mobile phone.
The Vinda Jukeboxes, as they are called, are designed based on four music genres: Jazz, Rock, Pop and Hip Hop. Design elements from each genre adorns every face of each box. They even come with witty warning labels like: Product could cause involuntary body movements. If perspiration develops, use tissue.
“This is definitely a first for Vinda Malaysia. When Muma showed us this idea, we thought that it was quite a novel way to stand out during the 12.12 Lazada Sale when a sea of brands will be competing for attention,” said Pau Ling, Sales Director of Vinda Malaysia.
“Brands with the magic of creativity up their sleeves will be the ones that will rise above. It’s wonderful to have a client who is bold enough to take the creative leap with us,” says creative partners Choo Chee Wee and Donevan Chew.
Chew added: “Many brands seem to be adopting the same old price off strategy when it comes to eCommerce platforms in Malaysia. We wanted to help the client try a difference approach and stand out in this environment.
“One of their hero products was the Vinda Deluxe Facial Tissues Soft Packs, which does not come in tissue boxes.
“We thought it would be cool to come up with a unique of tissue holder that could also amplify music from your phone. Because when the music stirs up your emotion or get you grooving, you can easily reach out for some tissue to wipe off your tear or sweat!”
Credits
Designer: Wai Yi, Wei Xing, Cecilia
Illustrator: Hoo
Creative Partners: Chee Wee & Donevan
Business Director: Li Li
Content Studio: Wizard Photography & Graph Studio