Thai Health Promotion Foundation showcases how alcohol is not the perfect festive gift via new Leo Burnett Thailand campaign
Leo Burnett Group Thailand in partnership with Thai Health Promotion Foundation have released a new humour based campaign encouraging Thai’s to buy more thoughtful present’s than alcohol.
On special occasions, Thai’s often choose alcohol beverages as their first option for a gift to their loved ones. For years, the Thai Health Promotion Foundation has presented anti-alcohol campaigns to encourage Thai people to stop giving alcohol as a gift in every celebration.
This year, to make people realize that a real gift for someone you care about should not be alcohol the Thai Health Promotion Foundation wants Thais to wish family and friends happiness in life and urge them to give more thoughtful gifts to show your care.
Credits
Campaign Name: A Thoughtful Gift
Title: Lift
Client: Thai Health Promotion Foundation
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Nateepat Jaturonrasmi
Creative Group Head: Termsiri Pornsricharoenkul
Copywriter: Apichat Napattanakij, Anin Sriurairatana, Panrutai Amattayakul
Art Director: Marut Suktalordcheep, Pawadd Thanapirom, Sompat Trisadikun
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Agency Producer: Sarawut Lertkittipaporn
Production Company: Mum Films
Film Director: Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
D.O.P: Teerawat Thitikornwanich
2nd AC: Natchanon Mahitapong
Producer: Phatcharin Tarnpornsree
Editor: Dechmongkol Prasertsit
Colorlist: Pat Aphipongcharoen
Online Artist: Noppadol Sriviriya
Sound Production Company: Sound Space Studio
