Inspired by traditional values and symbols Dentsu Redder Vietnam launches latest designs of Biti’s Hunter sneakers
February 25 2021, 10:22 am | | 1 Comment
Vietnam Rising is a multimedia campaign created by Dentsu Redder to launch the latest designs of Biti’s Hunter sneakers inspired by traditional values and symbols (like the Đông Sơn drums).
Using a spread of iconic imagery, it celebrates today’s generation of Vietnamese who are proudly rising in the world.
Credits:
Client: Biti’s Hunter
CMO: Hung Vo
Marketing Director: Cuong Nguyen
Senior ABM: Quynh Nhu Nguyen
Agency: Dentsu Redder Vietnam
Executive Creative Director: Edmund Choe
Senior Creative Director: Livio Grossi
Associate Creative Director: Tien Khong
Art Director: Christian Gaziamodo, Livio Grossi
Designer: Ngoc Pham
Copywriter: Thanh Ngo
Producer: Sang Ngo
Senior Account Executive: Quynh Nguyen
Dragon Head KV: Illusion CGI Studio
Look Book /Photography : Trương Tùng Lâm + Travipome + Montage BKK
1 Comment
Really cool styling and wardrobe. But the cover photo of this article caught my eye as I have seen an almost identical KV for NTT Japan “Go the distance” campaign. It is the shot with masses running on a horizon. The way where the horizon lies and the angle and direction, it is just too similar (not the wardrobe and mood of course). Here is the ad for ref: https://i.pinimg.com/originals/ea/2c/74/ea2c74452502bdf3b2dc7c47a805a83b.png