M&C Saatchi Spencer Hong Kong creates five part mini series to launch Mox Credit
Mox Bank, which made Mox Credit available to everyone in Hong Kong, has recently appointed M&C Saatchi Spencer Hong Kong to launch a series of TV commercials as part of its promotional campaign.
Mox, a new virtual bank created by Standard Chartered in partnership with PCCW, HKT and Trip.com, provides its suite of retail banking services entirely digitally over its app. M&C Saatchi Spencer engaged the highly acclaimed filmmaker Johnnie To in the TV commercial as its brand ambassador, together with much-loved Hong Kong personalities, Joyce Cheng – singer/actress and local MIRROR boyband star, Anson Lo.
The campaign will revolve around Mox Credit’s new theme: “Because The World is Changing” which was converted into a 5-episode advertising series. The narrative plays on the message that because the world is changing, everyone needs a bank and a credit card that’s designed to keep up. Mox Credit’s key features that make it more than just a credit card, such as seamless application experience, instant application decision, instant use upon approval, daily interest and unlimited CashBack, are being showcased throughout the TVC.
Stated Peony Wu, Chief Customer Officer, said: “The world is changing and Mox is changing with you. Mox Credit is better than a credit card and we want to bring this message out to more Hong Kongers to come on board and experience a new way to save, spend and borrow. What a better way to do so with three of the most loved, treasured Hong Kong personalities who crosses all age and culture boundaries – Johnnie To, Joyce Cheng and Anson Lo.”
Spencer Wong, M&C Saatchi Spencer, said: “Brand awareness is always the king, no matter how the world is changing. We want Mox and this campaign to be the talk of the town. All three celebrities, Johnnie, Joyce and Anson, will act out as themselves in their professional lives. What a pleasure it was working with them.”
The 5-episode miniseries will be broadcasted on TV starting on early May sequentially – one episode in each commercial break during primetime. A larger media plan for OOH and social media channels will follow the advertising launch.
Credits
Creative Agency: M&C Saatchi Spencer Hong Kong
Agency Team: Spencer Wong, Jazon Chan, Kiki Lam, Wendy Ho, Philip Tsang, Nick Wong
Production House: Film Factory
Post Production: Touches
Film Director: Man Chung
1 Comment
Yikes.. but I guess this is the kinda work you gotta do to get clients to buy. Tough market.