UltraSuperNew Tokyo launches experiment for SKYN condoms asking couples if they can identify their partner by the touch of their hand
UltraSuperNew Tokyo releases new social and online campaign to highlight the softness of SKYN Condoms, ‘Soft Love, Brings Us Closer’, uses the incredible power of long-term intimacy to demonstrate that couples can do just that, recognize their partners hand, blindfolded.
It is widely considered theory that couples in long-term relationships are so familiar with each other that they can identify their partner blindfolded, just by touching their hand.
The theory was put to the test by blindfolding five couples and capturing their results and reactions in a touching cinematic-style film.
All five women identified their partners correctly, with only two out of five of the men choosing their right partner!
Marc Wesseling, co-founder and CEO of UltraSuperNew, said: “It is essential to respect cultural sensitivities when creating effective brand campaigns for our clients. With ‘Soft Love, Brings us Closer’ we wanted to create a sophisticated, emotional and engaging piece of work which will resonate with our target audience, but which respects the Japanese culture at the same time.”
