Honda’s Mother’s Day campaign via Taproot Dentsu India says we are all mothers
Honda Cars India has released a campaign, created by Taproot Dentsu India, that features many mothers – what makes it so different from any other Mother’s Day ad is that it features everyone but a mother.
The film shows black and white photos of endearing, emotional moments of current times. We see a lone young man and his old grandmother walking in the park, a father putting on a mask on his daughter’s face, a doctor attending to an emergency, a young woman comforting her friend, a young man offering water to an aged homeless man, a monk giving gifts to children, and a friend offering a sanitizer to her friend. The film ends with the message, “To the mother in all of us, Happy Mother’s Day” Set to the lilting song ‘Waiting down the line’ the film celebrates motherhood with a fresh perspective.
Speaking about the ad, the writer and director of the film, Titus Upputuru says, “A mother is known for her unconditional love. While we can never measure up to the role of a mother, the challenging times are bringing out a softer motherly side in all of us. This campaign celebrates that side”
Credits
Brand: Honda Cars India
Agency: Taproot Dentsu, Gurugram
Office Head: Abhinav Kaushik
Creative Head: Titus Upputuru
Account Management: Smriti Tewari
