Director Darrel Hyon-Le’ starts life at Directors Think Tank with ‘Carsome’ Raya spot for VMLY&R Commerce Malaysia
Directors Think Tank director Darrel Hyon-Le’ has just shot the latest spot for ‘Carsome’ and VMLY&R Commerce (Malaysia). This this his first job since joining production company Directors Think Tank a couple of weeks ago.
“This is a simple story about one upwomanship during Raya, and how a little honesty is what we really need,” said Woei Hern, Executive Creative Director, VMLY&R Malaysia.
“We had loads of fun working with the clients and Director’s Think Tank bringing Raya Siapa Paling Up to life. Darrel’s eye for comic-timing and art direction, coupled by our talented cast really brought the story to life. And Luqman being Luqman, was the perfect person to represent Carsome’s no-frills all honest straight up personality.”
Says Derek Tan from Carsome: “We arrived at ‘Setelus Raya Carsome’ to bring out the essence of Carsome’s ethos and what we offer – transparency (‘setelus’ in Bahasa Malaysia). Transparency and authenticity are key in our aim of helping people move forward with assurance and peace of mind when buying or selling used cars, especially when the industry is traditionally marred by distrust.”
Tan said they are excited to have found adaptable and world class partners in Director’s Think Tank and VMLY&R Commerce: “Both worked seamlessly with us to bring out these values through a fun yet authentic Raya experience, and to celebrate the essence of what we believe in Raya. People is at the heart of what we do at Carsome, and celebrating Raya is quintessentially what we believe in focusing on what and who matter to us.”
Says director Darrel Hyon-Le’: “It was really fun crafting and planning the ‘delivery gags’ and also the show of ‘one upwomenship’ between the two sister-in laws with the creatives.”
“This was Darrel’s first spot, since ‘signing’ with DTT a couple of weeks ago. It’s great having him onboard at DTT as he brings something a little bit different to the table, which of course, adds and enhances the creative offering here at DTT,” added Stephen Douglas, Executive Director, Directors Think Tank.
Credits
Client: Carsome Sdn Bhd
Agency: VMLY&R Commerce
Executive Creative Director: Chan Woei Hern & KC Aui
AV Producer: Vincent Tja
Copywriter: Azri Syafiq, Nurul Fathma Munap, Zahir Mazlan
Art Director: Yong Jow Liie
Account Servicing: Jason Wong & Khoo Siu Ling
Production Co: Directors Think Tank
Film Director: Darrel Hyon-Le’
Exec Producer: Tek Nam
Producer: Don Wong
DOP: Julian Oh
Editor: Jordan
Art Department: Ray Tan – Something Reel
Post house: TANK3
Grading: John
Online Artist: Akira
Audio: Two AM Music Global
