Zen Communications releases new Toyota Malaysia Raya film directed by Darrel Hyon-Le through Directors Think Tank
Director Darrel Hyon-Le’ and Directors Think Tank have just completed the latest Raya spot for Toyota and Zen Communications in Malaysia.
This is the second year celebrating Hari Raya Aidilfitri under the Movement Control Order (MCO) for Malaysians; with many being unable to gather for the festivities as they usually do.
Despite the subdued atmosphere and dampened spirits, UMW Toyota Motor hope that this year’s Hari Raya film will be able to spread positive sentiments.
The film draws its inspiration from timeless Hari Raya practices passed down from generation to generation.
The ultimate message is to remember that despite the many changes that we have had to adapt to in recent times, some things will always remain true, like our cultures and traditions that holds us dearly together through generations, will always stay close to our hearts.
The Selection of cars in the film also holds dear to this value, depicted with the Toyota Corolla heritage in Malaysia dating back to more than 60 years.
Darrel Hyon-Le’, director, Directors Think Tank, says: “What a wonderful experience to have had the opportunity to bring this script to life. The kids in this spot were the real champions.”
Intan Sham, Executive Producer, Directors Think Tank, said: “I must say the production lead time was very short, but we managed to pull the production together with good team work from the client and agency. Casting was challenging as we only ‘locked-in’ the main character a day before the shoot.”
“This is another great spot from our new director Darrel. It is shaping up to be a busy year for him,” says Stephen Douglas, Executive Director, Directors Think Tank.
Credits
Client: UMW Toyota
Agency: Zen Communications Sdn Bhd
ECD: Saufi Subri
Account Servicing: Nicole Tai / Saufi Subri
Copywriter: Saufi Subri
Production Co: Directors Think Tank
Film Director: Darrel Hyon Le
Exec Producer: Intan Sham
1st AD: Chevie Law
Producer: Suraya
DOP: Nicholas Chin
Art Director: Artdepartmentel
Editor: Affandi Jamaludin
Post: TANK3
Audio: Two AM Music Global
