Directors Think Tank shoots launch campaign for Disney+Hotstar Malaysia via Leo Burnett Malaysia

Directors Think Tank and director Sling Ng were recently tasked with creating films for the pre-launch and launch yesterday of the Disney+Hotstar channel in Malaysia. Music and sound design was created by Two AM Global.

Sling Ng, director, Directors Think Tank, said: “It was such a great experience to be able to work closely with a brand that pushes creativity and craft . The scenarios was shoot in Kuala Lumpur over three days. We then worked closely with DTT’s in house post production company ‘TANK3’ in achieving the final look that we all wanted.”

Sling said they were tasked to produce a film that is visually engaging, magical and inherently Disney. In addition to this, they were given an incredibly tight timeline partly due to the limitations created by the Covid-19 pandemic.

Said Sling: “The challenge is to make the scenes looked as though they are a part of the Disney+ universe while having limited access to the footages. The fairy tale and magical elements of Disney. The action packed sequences of MCU and from a galaxy far, far away.

“The projected expectations from the client was intimidating at first but we soon realised that not only we can do this but add more to it than just completing it, mainly due to a team of enthusiastic young artist’s and a motion control rig. The DTT team proceeded in practical photography while design and further research work continues with on the post side. At the same time, the extraction of assets from Disney+ started as well.”

Chris Cheng, Senior VFX Artist at TANK3 explained: “After final grading, we assembled the approved film here in post production, we begin to shape and fit into the scenes the various CG components, assets and visual effect footages to bring out the final look. In conclusion, I think everyone involved grew and gained valuable experience from this project. On all aspects, be it technical, practical or operational.”

The sound and music was created by Two AM Global. A wide palette of instruments ranging from rare tuned-percussion to huge modern bass synths and thumping trailer drums, combined with a strategic harmony choice, plays a key role in achieving this delicate balancing act. While the mood and tone may change as the film progresses, a consistent and memorable melodic motif develops throughout each section to tie everything together and drive the final reveal home.

Darna Aminuddinn, Senior Producer, Two AM Global said: “It was truly a wholehearted experience for a brand that most of us grew up with and still keep very close to our hearts. Being part of Disney+ very first streaming service here in Malaysia and working with such a great bunch of people – Leo Burnett’s creative director Iska Hashim and Think Tank’s director Sling – was a real treat. It’s these kinds of opportunities and challenges we always look forward to!”

Stephen Douglas, Executive Director, Directors Think Tank, said: “I feel that Sling has really captured the real essence of what this great brand is all about and delivered two very slick and entertaining films, a big shout out to our post production company TANK3 and Anton and his fine team at TwoAm Music.”

VIEW THE PRE-LAUNCH FILM

VIEW THE FILM

Credits
Production House: Directors Think Tank
Film Director: Sling Ng
Exec. Producer : Tek Nam
DOP: Nicholas Chin
Producer: Sare Raman
Art Director : Ray // Something Reel Studio
Post House: TANK3
Editor: Daz
Colourist: Ben Conkey
Animation House / Animators: TANK3 & Moog Studio
Music+Sound: Two AM Global
Creative Agency: Leo Burnett Malaysia
Executive Creative Director: Iska Hashim
Art Director: Louissa Lee
Copywriter: Matthew Yeo
Account Director: Fitrina Tuty Zaini
Agency Producer: Nigel Pinto
Senior Creative Resource Manager: Amu Ratnam
Media Agency: Publicis Media Malaysia
Business Director, Media: Moiz Bilwani
Client: Disney+Hotstar Malaysia
Regional Marketing Head, Disney+: Daniel Tan
Regional Creative Communications Lead, Disney+: Chris Leow
Regional Marketing Lead, Disney+: Alberto Castorina
Senior Marketing Manager, Studios: Mary-Ann Chong
Assistant Marketing Manager, Studios: Ng Szujane