New Spotify campaign aims to capture youth culture in Jakarta, Bangkok and Manila
Sweetshop has launched a new film for Spotify as a part of the Only You campaign from Six Toes Singapore. Directed by Damon Escott, the campaign, which will air in Southeast Asia, captures the spirit and unique listening stories of Gen Z youth culture in Jakarta, Bangkok and Manila.
Spotify’s Only You campaign, complete with an in-app experience and personalized playlists, celebrates the unique listening of their +356 million users who know that music is everything.
The film is visually a mash up of the different subcultures of youth found in each city – people, places, activities, fashion, but most of all music.
Almost shot as though it was a music video, cast deliver lines directly to the camera, breaking the fourth wall and talking to the audience. Vibrant and powerful imagery pushes cinematic realism from a perspective that is “always moving” to achieve a guerrilla style shooting.
Damon Escott, Director, said: “I found the concept interesting and exciting. A chance to delve into the culture surrounding music in each city. Then creative freedom to make each scene feel unique and quirky at times.”
Credits
Client: Spotify
Head of Marketing: Jan-Paul Jeffrey
Senior Marketing Manager: Bon Sananvatananont
Agency: Six Toes Singapore
Executive Producer: Sariyanti Sannie
Producer: Maggie Chan
Producer: Una Yoon
Production Company: Sweetshop
Managing Director and Executive Producer: Laura Geagea
Director: Damon Escott
Producer: Foong Yan Fung
Production Assistants: Hannah Zhu, Alven Wong Hou Yeon
DOP: Damon Escott (Indonesia), Pathomwat Wansukprasert (Thailand), MA Theodore Lozada (Philippines)
Offline Editor: Damon Escott
Post Production House: The Quiet Lab, Singapore
Post Supervisor: Randall Lee
Post Executive Producer: Gwendolyn Ang
Music composition: Two AM Music Global, Malaysia
