Cannes Lions releases 6 new shortlists across Entertainment and Craft categories

June 22 2021, 5:28 pm | BY Kim Shaw | No Comments

Cannes Lions has today released 6 new shortlists for the Craft and Entertainment categories – Film Craft, Digital Craft, Industry Craft, Entertainment, Entertainment for Music and Entertainment for Sport.

DOWNLOAD THE SHORTLISTS:

Film Craft Lions Shortlist

Digital Craft Lions Shortlist

Industry Craft Lions Shortlist

Entertainment Lions Shortlist

Entertainment For Music Lions Shortlist

Entertainment For Sport Lions Shortlist

Film Craft

Asia has 9 entries out of the 190 entries to make the shortlist in the Film Craft Lions Category. Dentsu Tokyo’s Designing Tokyo campaign for Mori Building starred with 5 shortlists

POOJA DIDI FACEBOOK CHROME PICTURES, Mumbai / TAPROOT DENTSU, Mumbai

DESIGNING TOKYO MORI BUILDING CO., LTD. DENTSU INC., Tokyo

SHOT ON IPHONE 12 PRO MAX—CHINESE NEW YEAR—NIAN APPLE TBWA\MEDIA ARTS LAB, Shanghai

UPSTREAM TOYOTA SAATCHI & SAATCHI, Los Angeles / DENTSU INC., Tokyo

DESIGNING TOKYO MORI BUILDING CO., LTD. DENTSU INC., Tokyo

THE FUTURE ISN’T WAITING NIKE WORK EDITORIAL, London / WIEDEN+KENNEDY, Tokyo

DESIGNING TOKYO MORI BUILDING CO., LTD. DENTSU INC., Tokyo

Industry Craft

106 entries were shortlisted in the Industry Craft Lions category with 9 from Asia. Dentsu Tokyo again lead the way with 4 Shortlists

FIGLIA – FEMININE BY NATURE AGRICOLA DARGENIO SUPERUNION, Hong Kong

CREATIVITY, UNCAGED.-1 THE AD MUSEUM TOKYO DENTSU INC., Tokyo

CREATIVITY, UNCAGED.-3 THE AD MUSEUM TOKYO DENTSU INC., Tokyo

CREATIVITY, UNCAGED.-4 THE AD MUSEUM TOKYO DENTSU INC., Tokyo

POCKY THE GIFT EZAKI GLICO CO., LTD. DENTSU INC., Tokyo

BUDWEISER – ALL LOVE IS LOVE BUDWEISER BUDWEISER CHINA, Shanghai

TUBBATAHA CORAL RIP Tubbataha Reefs Natural Park TBWA\SANTIAGO MANGADA PUNO, Makati City

REACTION THE PHOTOGRAPHIC SOCIETY OF INDIA FAMOUS INNOVATIONS, Mumbai

LYNCHING THE PHOTOGRAPHIC SOCIETY OF INDIA FAMOUS INNOVATIONS, Mumbai

Digital Craft

The Digital Craft Lions sees 13 Shortlisted entries from Asia from a total of 78 that made the cut.

THE CONTINUOUSLY CHANGING BRAND IDENTITY “SHISEIDO KARAKUSA” SHISEIDO DENTSU INC., Tokyo / SHISEIDO CO., LTD., Tokyo

DESIGNING TOKYO MORI BUILDING CO., LTD. DENTSU INC., Tokyo

YAKUSHIMA TREASURE ANOTHER LIVE FROM YAKUSHIMA YAKUSHIMA TREASURE DENTSU CRAFT, TOKYO

5G KUNG FU SHOWDOWN HUAWEI OGILVY, Beijing / OGILVY, Shanghai

MORI BUILDING URBAN LAB MORI BUILDING CO., LTD. SIX, Tokyo

THE 8-BIT JOURNO VICE MEDIA DENTSU WEBCHUTNEY, Mumbai

DEAR GLENN YAMAHA CORPORATION DENTSU INC., Tokyo

STRESS PORTRAITS CIGNA McCANN, Hong Kong

TUNA SCOPE DENTSU INC., Tokyo

THE 8-BIT JOURNO VICE MEDIA DENTSU WEBCHUTNEY, Mumbai

DOT GO. THE FIRST CUSTOMIZABLE OBJECT RECOGNITION APP FOR THE VISUALLY IMPAIRED DOT SERVICEPLAN GERMANY, Munich / SERVICEPLAN KOREA, Seoul

THE 8-BIT JOURNO VICE MEDIA DENTSU WEBCHUTNEY, Mumbai

DOT GO. THE FIRST CUSTOMIZABLE OBJECT RECOGNITION APP FOR THE VISUALLY IMPAIRED DOT SERVICEPLAN GERMANY, Munich / SERVICEPLAN KOREA, Seoul

Entertainment Lions

A total of 91 entries have made the shortlist for the Cannes Entertainment Lions. There are 11 entries from Asia, with GREYnJ United Bangkok having two entries shortlisted.

A LIFE WITH WALK SQUARE ENIX DRAGON CHERRY INC., Tokyo

DEAR GLENN YAMAHA CORPORATION CORPORATE BRAND DENTSU INC., Tokyo

YOU ARE HOW YOU SLURP UNI PRESIDENT UNI NOODLE ADK TAIWAN, Taipei City

THE TRANSLATOR JULIE’S LE-MOND GOVT, Singapore

COME BACK KRUNGSRI AUTO CAR4CASH TBWA\THAILAND, Bangkok

IN LOVE WE TRUST SINYI REALTY CORPORATE IMAGE DENTSU MCGARRYBOWEN, Taiwan

6 TAKES OF DRAMA KULOV VODKA GREYNJ UNITED, Bangkok

THE WORLD’S MOST REPORTED TRAILER TRIGGER HAPPY ENTERTAINMENT PVT. LTD. THAPPAD FILM DENTSU WEBCHUTNEY, Mumbai

A SCRIPTED LIFE PROCTER & GAMBLE TRADING PANTENE GREYNJ UNITED, Bangkok

CENTRE LANE SKII GREY, Tokyo

GAME CHRONICLE ALL NIPPON AIRWAYS IS JAPAN COOL? ENJIN, Tokyo

Entertainment for Music

The Entertainment Lions For Music Shortlist sees two entries out of Asia included. A total of 53 entries made the cut.

DEAR GLENN YAMAHA CORPORATION DENTSU INC., Tokyo

SAVE OUR SENTINELS JIMMY NELSON FOUNDATION WUNDERMAN THOMPSON, Bangalore

Entertainment for Sport

There are 4 shortlisted entries from Asia in the Entertainment Lions For Sport category, for 3 different campaigns out of Singapore. Overall 64 entries were shortlisted.

THE LIVE TROPHY PRESENTED BY MASTERCARD MASTERCARD MASTERCARD WORLDWIDE, Harrison / OCTAGON, Singapore

RUNNING STORIES RUNNING STORIES BBH, Singapore

PROJECT STAND RED: BOB PAISELY STANDARD CHARTERED OCTAGON, Singapore

BORN THIS WAY LUX WUNDERMAN THOMPSON, Singapore