Wunderman Thompson Taiwan launches Forgotten Corners of The World campaign for World Vision Taiwan
Wunderman Thompson Taiwan has partnered with World Vision Taiwan to launch the ‘Forgotten Corners of The World’ campagin to help raise awareness on child adbuse.
There are 1.7 billion children being abused in different ways in the world. However, their stories are easy to be neglected and forgotten in Taiwan, known as the happiest country in Asia. This has led to the low donation rate for the World Vision Taiwan.
Now that these abused children have been forgotten, Wunderman Thompson Taiwan and World Vision hope that Taiwanese people can take initiative to see and discover the problems, by getting people to realise the cruelty existing in their daily life.
To demonstrate this, the ‘Forgotten Corners Of The World’ exhibition was launched to make it harder for people to ignore things that where irrelevant or distant to them. The campaign took 14 cruel stories and turned them into 14 ‘miniatures’. Based on the different content of the stories, a corresponding item was place in the store (ex: a miniature of a child under alcohol abuse was put next to the beer area).
In addition to discovering and looking at these miniatures, people can also scan the QRcode right next to the miniature to see how the children are being abused in sound and to donate money to them.
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Credits
Agency: Wunderman Thompson Taiwan
Chief Creative Officer: I-Fei Chang
Executive Creative Director: Lulu.lu
Group Head: Easy Tsai
Art Director: Akira Chen
Copywriter: Sandra Tsai
Assoc Creative Director: Rex Lin
Designer: Joy Chang
Designer: Shin Ku
