RC Cola is back in latest GIGIL Philippines campaign that weirdly introduces you to a smooth-talking set of dentures
Just when you thought you’ve recovered from 2020’s weirdest ad, GIGIL Philippines has released the latest RC Cola campaign for RC Cola Qute.
Nothing is ever what it seems in the world of RC Cola and this latest story follows a man’s romantic proposal to a woman in a restaurant. In the beginning nothing’s out of the ordinary, until there is.
The film takes an odd turn, when the man is revealed to be a set of smooth-talking dentures suspended in a glass of water. “I love you, Quito,” the woman professes, unfazed. It’s just another day for the waiters, and they clap for the happy couple. But no happy ending here, turns out there are other women in Quito’s life (and a second baby on the way). These dentures have more game than you think! The women all corner him into explaining himself, which puts the toothy casanova on edge.
“Guy’s got a lot,” the waiter says, chugging down a bottle of RC Cola Qute, which now contains a lot more: 37 ml additional RC, for only 20 US cents.
Upon its release, the spot chalked up over 1M organic views overnight on Facebook, with over 200K in online engagements.
Credits
Agency: GIGIL
Founding Partner: Badong Abesamis
Founding Partner: Herbert Hernandez
Managing Partner: Jake Yrastorza
Group Account Director: Jim Jimenez
Account Director: Beverly Lubid
Creative Director: Dionie Tañada
Senior Copywriter/Associate Head of Social: Greggy Gregorio
Senior Art Director: JC Aujero
Senior Art Director: Cath Dizon
Strategic Planner: Nanais Hernandez
PR Manager: Zahara Depaling
PR Writer: Alex Liamzon
