TBWA Singapore creates campaign for Cabital that calls out the B.S. on the crypto category
Driven by its belief that cryptocurrency should be for everyone, not just finance or tech geniuses, crypto wealth management company Cabital partnered with TBWA\Singapore to build a distinct creative platform that would set them apart from the complexities that has come to characterize the crypto world.
With a brand strategy of putting the common sense into Crypto, the agency created the first piece of work off the new tagline ‘Crypto. Without the crazy’.
Asheen Naidu, TBWA\Singapore Global Creative Director, said: “It’s always great creating a brand from the ground up, and with brave clients like Cabital, we had a lot of fun bringing true disruption to the crypto category.”
Raymond Hsu, Cabital CEO, said: “Both the work and message is simply, no B.S. It calls out our core belief that cryptocurrency is easy and fun and that anyone stands to benefit from it.”
Lizzy Bailey of 13&CO Australia directed the spot, bringing impeccable comedic timing to the film.
The main hero is a magnificent bull – a picture of strength and masculinity – that’s reminiscent of the one that guards Wall Street. Audiences are romanced by a serene, calming voice-over before having the rug pulled out from under them with an unexpected surprise at the end.
The campaign launches in EU markets across social platforms this month.
3 Comments
If you think everybody can get stable returns from crypto, you don’t follow the market. This sector is down big. Lots of people have lost an arm and a leg. Will it go up? Will it keep dropping? Nobody knows. Rather chose a company that provides tangible value, something that will increase earnings, raise share price etc.. instead of simply throwing your money in a slot machine with the promise of ‘sensible returns..’ what is that anyway..
Thanks for your insightful comments about state of cryptocurrency and the assorted investment companies in the area, though obviously skewed from disastrous personal investing experiences. Do you have any valid comments on the work, which is the purpose of this platform?
‘.. obviously skewed from disasterous personal investing experiences..’ mmm.. a big asumption and like the ad, once again, incorrect. To answer your question, apart from the fact the work misleads (which is important imo), no.