Youngster BKK awakens local spirits blended with global favorites for Disney+ hotstar launch
Five commercial spots have been created for a joyous surprise for the arrival of Disney+ hotstar in Thailand. Youngster BKK collaborated with Phenomena on simple ideas and execution inspired by Thai insights, yet still blending with Disney’s global superheroes.
To anticipate the wait and cause a stir in the social conversation the tactic adopted by Youngster BKK was to release the light-hearted spots as a countdown to the launch day. The campaign uses simple situations that relate to Thai daily lifestyles and beliefs so that Thai audiences stay connected. They crave even more with the stunning global Disney context that the commercials entail.
See your favorite superheroes in a different perspective in the campaign below.
Credits
Client: THE WALT DISNEY COMPANY (SOUTHEAST ASIA) PTE and The Walt Disney (Thailand) Company Limited
Agency: YOUNGSTER BKK
Executive Creative Director: Boonasak Bunnahirun
Art Director: Suparkorn Kansamread, Boonasak Bunnahirun
Copywriter: Boonasak Bunnahirun
Business Director: Onsiri Thanibutra
Account Executive: Neen Limthanasran
Agency Producer: Serene Witayanupapyuenyong
Production Company: Phenomena
Film Director: Kanin Chandrasma
Film Producer: Supanit Areewong
Assistance Film Director: Jittrakarn Sudto, Kathareeya Chiu
Director of photography: Phaklao Jiraungkoonkun
Loader: Arnon Srichainat
Focus: Phatthajak Tiajirasatean, Peerawit Pienthumdee
Assistant Camera: Sakda Yampaka
VDO Man: Adisorn Pradittphong, Kan Wannasiri
Production Manager: Patitta Limpiyintrakul, Thanaporn Singthong
Location: Chatatap Sunthonsing
Sound: Worawut Bunsarn
Casting: Pruttirat Torasin, Paveena Thakrainate
Stylist: Jiratha Chutirat
Art: Wittaya Boonvitichot
Post Producer: Atchara Mahayotsanun
Editor: Duriyin Nadesuwan, Jinnaphat Thammasan
Post-Production Company: One Cool Production
Colorist: Debora Huen
Flame artist: Nantachai Samaphutti, Suppakorn Thungsin
Online producer: Therdak Buapian
Music Composer: Terdsak Janpan by Banana Sound Studio, Chaibovon Seelookwar
Sound Studio: Cine Digital Sound studio
Sound Engineer: Wuthichai Karnchanakan