GIGIL Philippines resurrects hit DOTA song to launch Netflix ‘DOTA or Me: 10 Years After’
DOTA, an online game, has been famous in the Philippines since the early 2000s. Fast-forward to 2021 and Netflix decided to release an animated series based on it called ‘DOTA: Dragon’s Blood.’ Netflix was years late on the glory days of the game, which has now been overtaken by wildly popular mobile phone games like Call of Duty, PUBG, Mobile Legends, etc.
To promote the series, GIGIL Philippines resurrected a hit Filipino DOTA song (25 million YouTube views) from 2011 about a jealous girlfriend who makes her boyfriend choose between her and the game creating a sequel that not just leveled up their relationship to DOTA but also the relationship that the game’s fans have through the show.
Credits
Account Manager: Cam Elicano
Agency Producer: Sasa Abella
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Client: Stef Pajarito
Client: Daphne Ng
Creative Director: Jeano Cruz
Director: Sonny Calvento
Group Account Director: Jim Jimenez
Managing Partner: Jake Yrastorza
Production Company: Brand New Media
Senior Art Director: Jaime Yusingbo
Senior Art Director: Seph Asentista
Senior Copywriter: Raphe Ramirez
